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Adverting & Design Club of Canada (ADCC): Parents
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When you’ve been around for 72 years, you’ve seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like no other for the non-profit organization. As a result of the COVID-19 pandemic, the heavily-relied on funding that supports and provides valuable tools and opportunities for future generations of creative talent had all but disappeared. When reality set in that this year could possibly be the last for the ADCC, Michelle Ovcaric, Executive Director of the club, reached out to Toronto creative agency Zulu Alpha Kilo to rally the Canadian advertising and design community together. The question then became, how can this be done in a relevant and unconventional manner in the age of virtual gatherings? The agency came up with the answer – host the first-ever ad club 24-hour fundraising webathon and include segments like live creative battles, portfolio tips, how to start your own agency, design documentaries, panel discussions with creative leaders from around the world - to the more ridiculous like stand-up comedy acts, participating in a Q&A session while a notable creative leaders eats her or his breakfast, or watch an agency founder catch some sleep at 3:00am. One of the segments even includes a live ‘Creative Auction.’ Agencies and companies from across the country have donated items of varying degrees for the public to bid on. The auction items will be available at the start of the webathon, and the winners will be announced towards the end of the show.
Clients: Michelle Ovcaric, Andrew Simon Related |
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