Jollibee: Beeda Ang Safety at Saya

The country's leading fast-food chain, Jollibee, together with their long-time agency partner Publicis JimenezBasic recently released a video entitled, 'Beeda Ang Safety at Saya'. In today's reality where companies and the general public is plagued with anxiety and heightened safety concerns, it is not a surprise that Jollibee's way of bringing reassurance to its patrons and fans would be done in true Jollibee fashion -with warmth, Joy, and a catchy jingle. By capitalizing on their classic jingle ‘Beeda Ang Saya’, an iconic song that all Laking Jollibee Pinoys are surely be familiar with – they were able to ingeniously deliver their message of stringent safety protocols through a customer journey that is informative, engaging and highly relatable.