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The Economist magazine: Unknown


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ATL brand awareness campaign to achieve the following objectives: Change the perception that The Economist is just about economics. To give The Economist more of a relevant role in the lives of Australians – to show it is a ‘must-read’ for smart people

Proposition – Know More
The proposition was all about the need for more information, given that The Economist delves much deeper into insights and analysis and demonstrating that this was supplementary information.
Credits Other credits

Account service: Christine Alexander, Kimberly Ostle

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