KitKat / Nestle: Have a break, have a panda

A series of radio spots that lets your ears take a break from daily noise and commotion using ASMR (Autonomous Sensory Meridian Response), a technique that relaxes the brain through continuous repetition of droning, soothing sounds. Relax to the sounds (and thoughts) of a panda chewing bamboo, or a hamster eating carrot, and give your ears a much-deserved break. “Have a break, have a KitKat.” (Launched in 2019)