Burger King: Pride Riders

For the very first time since 1978, Spain won't have a Pride Parade. This iconic celebration has been cancelled due to the exceptional situation we are living in, but DAVID Madrid has launched "Pride Riders", an activation to give visibility to the LGBTQIA+ community. Under the concept "The pride is on you. The parade is on us", this cheerful activation has decorated more than 415 delivery bikes that will march throughout Spain's biggest cities like Barcelona, ​​Valencia, Alicante and Seville, among others. And, in Madrid, where the most popular parade was supposed to happen, the brand is turning bikes into Pride Floats, so every time someone orders Burger King delivery, the empty streets of the city will be filled with color, happiness and pride.