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Fáilte Ireland: Make a Break For It
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Over the last few months, our worlds have shrunk - we've been limited to small spaces, small groups, and small experiences. And, while many have learnt how to enjoy the smaller things in life, it's starting to feel as if we've seen everything there is to see in our immediate surroundings. Jetting off around the world to go on holiday is still an uncertain prospect, but that doesn't mean Irish citizens won't soon have the chance to expand their horizons - as the country begins to reopen.
Agency: Rothco, part of Accenture Interactive As restrictions are eased across the country, Fáilte Ireland (the country’s national tourism development authority) and Rothco, part of Accenture Interactive, wanted to inspire and inform the nation of the many ways a home-holiday can safely fulfil the need to escape, reconnect, and rediscover living more fully again. With people looking to have more control over their choices, a local holiday offers Irish people more than just a ‘staycation’. It’s a chance to create long-lasting memories in beautiful locations whilst staying safe in the realities of a Covid-19 world. To achieve this, Rothco, part of Accenture Interactive and Fáilte Ireland have launched ‘Ireland, Make a Break For It’ – a multi-channel campaign that celebrates the potential holidays just around the corner that people have been dreaming of for months. The campaign is led by a 30-second TV spot that captures the sheer excitement of Irish people heading off on holidays, following various families as they pack their bags, count down the days on a calendar, lock up their houses, and embark on their car journeys.
Managing Partner: Jimi Mc Grath RelatedWEB FILM
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