Versus Cancer Charity: Line Up

The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together. To promote the charity further than just the concert BJL Manchester used the idea that it’s not just the musicians coming together to fight cancer but it’s also the crowd and anyone else who wanted to show their support. They created a pin badge and online list that allowed people to come together and ‘Line Up’ shoulder to shoulder, once registered on the site you received a unique number that you wrote on to your badge.