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Web Film
Amazon Prime: Jade - The Boys
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Following the French study according to which children spent an average of 7 hours a day behind a screen, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. This is a very important feature for many parents, allowing them to restrict access to unsuitable content for their children. To do so, Jade (6 y.o), Marilou (6 y.o) and Thiago (5 y.o), 3 very young Prime Video members, were asked to use their imaginations and draw what the titles of some Prime Video Original series meant to them. Controversial, violent series containing vulgarity, reserved for an adult audience (16+/18+), basically series they quite simply haven’t been able to watch. Each drawing of the three children will be the subject of a film retracing the child’s experience and focusing on their imagination, thankfully protected by the Prime Video parental control. The observation of a human truth in the form of 3 video capsules: Herezie's latest initiative for Prime Video "Parental Control", out today.
Very Junior Art Directors: Jade, Marilou, Thiago Related |
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