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BINGE / THE ICONIC: The Inactivewear - Teaser


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BINGE, Australia's newest entertainment streaming service, has partnered with THE ICONIC to create 'INACTIVEWEAR' - a 19 piece collection of unisex, luxe-loungewear, designed to help you stay comfy on the couch, while staying on trend. The INACTIVEWEAR campaign was developed by Thinkerbell who instigated the partnership between two of its existing clients: BINGE and THE ICONIC. The collaboration saw some of the world's most fashionable, yet inactive models... mannequins, strike some relaxed poses while streaming some of the world's best content on BINGE. Australian (human) model and INACTIVEWEAR brand ambassador, Tahnee Atkinson also features in the campaign.
Other credits

Creative, PR & Influencer engagement: Thinkerbell

Photographer: Janyon Boshoff

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