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Northern Territory Tourism: TV Fatigue
Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds a lighter side in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'
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