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Web Film
Boerns Vilkår: The Art of Sharing
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Before you read any further, ask yourself 'how does my kid(s) feel about being part of my social life?' Weird, right? You, like many others, probably haven't even considered it to be an issue. Turns out that 33% of kids get sad, embarrassed and angry when parents share images of them without their consent. Only 4 % don't really care. Agency Worth Your While recently launched by 4 former Grey execs offers a new agency model, and now they've launched a campaign for the Danish childrens rights organization Boerns Vilkar which uses the copyright law to protect kids from parent's image sharing in Social media. Worth Your While has worked with local artist Jakob Steen to create 4 glass masks dedicated to kids to use to hide behind if their parents keep sharing images of them without their consent. The campaign launched with a beautiful film capturing the essence of how kids feel about being shared online by showing the flood of real images shared in social media of one kid. The campaign is spreading like a wildfire in Denmark as parents find the topic shocking.
Client Service: Brian Schøler |
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