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Horse Racing Ireland: On Your Terms
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Horse Racing Ireland and Folk Wunderman Thompson have today launched a new above the line campaign 'On Your Terms'. As racing resumes behind closed doors, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact on large spectator sports including horse racing. While racing has resumed, albeit behind closed doors, fans feel they're missing out on the shared enjoyment and the culture that makes horse racing the exhilarating experience it was pre-Covid 19. This new campaign aims to reignite the thrill and pulse-racing excitement of the final stretch by creating unique experiences from home. Whether it’s getting dressed up for the occasion, hosting heated discussions on form or watching virtually with friends, it encourages fans to create that excitement - 'On Your Terms'.
Creative Partner: Karl Waters Related |
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