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The Automobile Association: Feel The Joy of Driving
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The AA is helping drivers - many of whom have been stuck at home during lockdown - get ready to get back behind the wheel with the confidence of knowing the AA is by their side, in a new campaign from adam&eveDDB and Goodstuff that celebrates the feeling of getting back on the road. Tukker the dog, the campaign's hairy hero, embodies the nation's visceral response to the exhilarating freedom and possibilities presented by a long-awaited car journey - however big or small. Dogs have the ability to express unbridled enthusiasm far better than humans ever could, which makes Tukker the perfect star of the show, eager to tell the simple story of how we have all missed being on the road. He blasts out the music (Drinkee by Sofi Tukker), turns on the fan, and settles down to enjoy the feeling of the wind rushing through his fur as he places his two front paws on the chair’s arms, leaning in to catch the breeze.
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