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Top 6: July 22nd 2020
Web Film
Burger King: BK Cows' Menu Music VideoTop 6: July 22nd 2020
2020 might be a weird year so far, but we still didn’t see this coming. An 11-year-old country singer stars in a garish music video about cow farts and burps, directed by French filmmaking legend Michel Gondry. What a combination of concepts. But if there was one advertiser to combine such a surprising collection of elements, it’s Burger King. The fast food brand that revolted (and also impressed) the world with its 'Moldy Whopper' at the start of the year is raising eyebrows again with the video starring “the biggest little star in country music”, Mason Ramsey, whose biggest claim to fame to date is probably his viral yodelling performance in a Walmart. It’s been created to announce the introduction of the Reduced Methane Whopper - a burger made from the meat of cows that have been raised on a special diet and as a result emit less greenhouse gases.
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