Everton FC / Hummel: So Much More Than Eleven

Mob Sport have launched an engaging and modern piece of online content, sitting on the channels of both Everton FC & Hummel. Directed by Mob Sport’s content director, Craig McLaughlin, Everton and Hummel decided to explore their common key values through a beautifully poetic film that navigates the history and future for both brands. Hummel is the new technical kit sponsor of Everton FC, steeped in rich history the partnership represents a new era for both parties. The home kit launch has produced record breaking sales for an Everton kit, smashing their record in just three days! Combining a studio set up for the kit and an abundance of archive material, the project was about introducing the Hummel and Everton partnership and highlighting the More Than Eleven message. A visually impressive and stylised piece of content, narrated by Danish Everton Giant, Thomas Gravesen; the film brings new character to a kit launch. The project will draw interest from a global audience.