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McDonald's: The Kiwiburger Song
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McDonald's and DDB New Zealand have rewritten the iconic Kiwiburger song in a new campaign celebrating what it means to be Kiwi today. When the original Kiwiburger song first hit airwaves three decades ago, Aotearoa had a population of 1.2 million people, Wellington had just gained internet access and Jim Bolger was Prime Minister. 30 years on, we've evolved into a culturally rich team of 5 million - we still love rugby, world peace and kauri trees but we've grown to love so much more. From tattoos and vindaloo to sailing yachts and making sushi, the 90” refreshed TV spot strives to encompass what it means to be Kiwi in 2020, enlisting the help of some famous friends including Anika Moa, Troy Kingi, Tami Neilson and band of Kiwis from all over.
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