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Priceline: Negotiator
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Description
------------------------------------ Paying homage to 70's TV, Tool of North America director Erich Joiner gives us two super stylized :30s "Money's No Object" and "Tae Kwon Do" for Priceline out of Butler, Shine, Stern & Partners, Sausalito, CA. Creative Commentary ------------------------------------ The spots feature the iconic king of camp, decidedly funny William Shatner, with his sidekick 'No Fee,' as superheroes, enlightening martial arts assailants and lazy flight shoppers on the finer points of negotiation for online purchases.
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