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Prudential Malaysia: Jeslinda Paul
Imagine at the tender age of 14, a child can be diagnosed with leukemia. Or even at 30, a heart attack can strike with no warning. While the presumption of critical illness has often been associated with old age, Prudential Malaysia and Naga DDB Tribal chose to redefine its definition. PRUMy Critical Care, known as the brand’s critical illness plan, no longer reflected the term towards just one audience, but also the younger generation. No gender, race, or age could define the susceptibility of getting struck by it, because the reality is that critical illness doesn’t discriminate. The brand collaborated with four critical illness survivors: Filmmaker, Jared Lee; Radio DJ, Hisham Hamzah; Dancer, Emily Tan; and Auditor/Model, Jeslinda Paul, to raise awareness on the importance of being covered with a critical illness plan.
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