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Tourism New Zealand / New Zealand Trade and Enterprise / Ministry for Primary Industries / Education New Zealand / New Zealand Story: A Message From New Zealand, 1
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For the first time, Tourism New Zealand, New Zealand Trade and Enterprise, Ministry for Primary Industries, Education New Zealand and New Zealand Story are working together on a joint global campaign to promote New Zealand’s brand on the world stage developed by Special Group Auckland. A series of videos filmed with every day and notable Kiwis showcase the nation’s unique identity and perspective about what’s important to them. The campaign asks questions like ‘If you could encourage the world to do one thing, what would it be?’ garnering responses from everyday Kiwis and notable Kiwi success stories from sectors like New Zealand’s world-class food, export products and tech sector.
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