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State Farm: New Normal
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The Colonie's remote capabilities were tapped by The Marketing Arm for a State Farm broadcast spot with a timely message to customers facing financial burdens during the current COVID-19 crisis. With production not an option, the company edited, color graded and finished the live-action spot remotely. Its team rallied, pulling volumes of stock shots, user generated content in conjunction with Catch & Release and even augmenting footage by filming their own families at home in scenarios that have become the new norm.
Agency: The Marketing Arm, Chicago Joe Clear edited the commercial on Adobe Premiere. Focused on finding the best approach, he reviewed the wealth of content selecting spot-on footage that brought home State Farm’s message. The editor weaved together an engaging visual story that viewers can relate to as they go through this unprecedented shared experience.
SVP, Executive Director of Production: Scott Kemper Related |
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