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Winnebago: On The Road Again
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After many stressful months of shelter-at-home orders, the open road is calling-in fact, it's singing. In the newest campaign from Winnebago, created by Kansas City-based independent agency Barkley, Winnebago lovers share their varying vocal talents as they join together to sing the familiar refrain of 'On the Road Again.' For the user-generated spot, the Winnebago community was invited to record themselves singing the classic song 'On the Road Again' and share photos and videos from their favourite nostalgic road trips. A compilation of these renditions and imagery will debut across the Winnebago and National Park Foundation social channels and for each share that the video receives, Winnebago will donate $1 to the National Parks Foundation, up to $25,000 in total.
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