TV ad: United Way / Truist Financial Corporation: United We Stand

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New York agency StrawberryFrog were briefed by United Way & Truistin partnership to help reposition the United Way brand for a new generation. Led by StrawberryFrog's ECD Tyler DeAngelo, this new spot 'United We Stand', directed by Fredrik Bond at MJZ, features First National Youth Poet Laureate Amanda Gorman with her original poem inspired by United Way about all that can be achieved when people unite for their communities.

Category Other
Client United Way / Truist Financial Corporation
Agency StrawberryFrog New York
Production MJZ
Country United States of America
Uploaded 28 July, 2020

Credits

Director
Fredrik Bond
Creative Chairman
Scott Goodson
Executive Creative Director
Tyler DeAngelo
Creative Director
Linda Rafoss
DoP
SJ O’Mara

Other credits

Founder: Scott Goodson

Head of Business Partnerships: Shana Bellot

Sr. Account Director: Dori Ellowitch

Sr. Account Director: Chris Belmore

Head of Project Management: Liz Scordato

Project Manager: Liz Grover

Production Agency: Madison Media Group

Production

Editor: Tim Thornton Allan

Assistant Editors: Chris Walker & Serena Rossi

Editing

EDITORIAL COMPANY: UNION EDITORIAL

Senior Producer: Susan Motamed

Flame Artist: Jason Ortenberg

MUSIC COMPANY: TBD

SOUND MIX: HEARD CITY

COLOUR: THE MILL

Colourist: Fergus McCall

United Way / Truist Financial Corporation: United We Stand

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