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Web Film
FIFA 21: Official Reveal Trailer
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Nottingham Forest fanatic (don't mention the playoffs) Keane Pearce Shaw (KPS) has directed his first commercial through Riff Raff direct with EA Sports, creating a refreshingly textured campaign trailer for FIFA. Riff Raff's Nursery of Evil director brought together the new generation of football stars (virtually) under the restrictions of remote shooting - Kylian Mbappe, Erling Haaland, Joao Felix and Trent Alexander Arnold. With all four players located in different cities and club restrictions on face-to-face interaction, KPS coached the footballers through putting down the video game controller and picking up a video camera. The resulting film is collaborative and candid in nature; featuring the players’ self-shot footage, graphics collages by artist Jazz Grant and additional 16mm footage shot by KPS while based in Madrid. And a well-timed one too, as now more than ever, the idea of ‘Play as one. Win as one.’ applies both on and off the field.
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