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Web Film
The Emirates Nation Brand: Kevin Hart Mars Shot
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The Emirates and FP7//Dubai Partner with Kevin Hart to make your biggest dreams come true. In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that "the impossible is possible", the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities. In a new campaign based on these achievements entitled Mars Shot, the Emirates and FP7//McCann partnered with Kevin Hart to invite people across the world to share one inspiring dream for a chance to make it happen. The campaign is inspired by the launch of the Hope Probe that embarked on a mission to Mars on 20 July 2020, and will capture the first ever complete picture of the Martian atmosphere.
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