TV ad: PEDIGREE Meaty Bites with Dental Protection: Smiling Dogs

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WhybinTBWA Melbourne has brought to life a national campaign called ‘Smiling Dogs’ for PEDIGREE Meaty Bites, promoting a new dental kibble for dogs called Dental Protection. The campaign highlights the high incidence of dental problems in dogs over the age of three (80%), offering PEDIGREE Meaty Bites with Dental Protection as an easy meal solution that is also good for the dog’s teeth.