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Marie Keating Foundation: Don't Cook Yourself
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Rothco, part of Accenture Interactive, launches a new campaign for skin cancer prevention for The Marie Keating Foundation. With summer comes the dusting off of everyone's barbecues - ready to be fired up again. And this summer that's truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes "what's cooking - the BBQ or the person using it?". The Marie Keating Foundation approached Rothco, part of Accenture Interactive, to raise awareness around skin cancer and the team created a sizzling new campaign - “Don’t Cook Yourself”, encouraging people to re-think the dangers of the sun and change their behaviour. The new campaign aims to spread awareness among Irish people of the dangers of skin cancer and especially when enjoying a barbecue in the summer months - highlighting the need to take as much care of ourselves as we do when preparing the BBQ.
Design Director: Shane O’Riordan Related |
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