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Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young … read moreItalian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral. Struck by the girls’ passion for the game, Barilla and Federer, the brand’s ambassador and the girls’ tennis hero, decided to surprise them both on the same rooftop after lockdown was lifted. In the resulting film, ‘The Rooftop Match with Roger Federer’, we see the two girls on the rooftop taking part in what they think is a media interview about the global attention their lockdown tennis attracted and their love of their hero, Roger Federer. To their total surprise and delight, Federer appears and challenges them to play a match with him. Afterwards, they all sit down to enjoy some well-earned pasta.
read less...Senior Editor: Giuseppe Schiavone
Group Account Director: Sandro Amabili
Account Director: Luca Di Palma
Account Manager: Ginevra Locatelli
Line Producer: Viviana Biondolillo
Scenografo: Eugenia Tartarelli
Montaggio: Tex - Paolo Forestale
Post-produzione Video: Tex
Post-Produzione Audio: Fonovideosynch
Regia: Beppe Tufarulo
OMD
International Digital Coordinator: Roberto Facconi
International Digital Director: Fabrizio Maggioni
Hill+Knowlton Strategies
Consultant: Angelina Zoner
Omnicom Public Relation Group
Senior Business Manager: Paola Chiasserini
Client Manager: Jordana Hassan
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