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With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers' names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks.
Agency: Iris
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