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Web Film
Champ: Come Prepared
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To overcome the often unpleasant experience of shopping for condoms, Champ created 100% all-natural top-quality products offered online DTC, delivered in discrete packages for an unparalleled customer experience. Champ is a new line of top-quality DTC condoms and lubricants. To help bring the brand to life, Champ tapped indie creative agency Madwell to develop the brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months with additional product communications throughout the year.
Champ’s condoms and lubricants are produced in the world’s leading manufacturing facilities using top-grade ingredients, electronic testing, and a transparent supply chain. The introductory line of products fulfill all the desires of a modern consumer from cleaner labels (with ingredients including 100% all-natural rubber latex and medical grade silicone oil), no nasty stuff (like parabens, casein or BPA), no tacky neon packaging, and a convenient, flexible, subscription platform to save time and money. All products are paraben and glycerin-free, hypoallergenic, and made from premium ingredients.
Director of Media: Lindsey Boan |
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