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Adidas ZX: ZX Range
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Hypebeast brought Builders Club onboard for the latest campaign for Adidas Originals ZX, which includes a 45 second spot exploring Adidas' latest ZX range through a masterful fusion of 3D and hand animation, simulations, and CG. In order to convey the surreal, but 'oddly satisfying' feeling of the spot, Builders Club created the ZXience lab, a scientific space for experimental testing, where the new range - thе ZXneakers - is built and inspected. Jackson Yee, a triple threat star from China, together with two very prominent South Korean musicians. So!YoON! and DPR Live ('Dream Perfect Regime'), were selected to star in the commercial. Whilst the initial idea was to do a live shoot, time constraints and restrictions meant the team changed their approach and instead scanned the three stars and created their own characters in CG. Tasked with translating the real-life presence and style of the stars into the virtual world, Builders Club seamlessly created life-like 3D scans that unfold in front of the viewers.
Agency: Hypebeast Related |
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