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Fusion: Picture with the Enemy


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The world is passing through very hard times. And in addition to the pandemic in Brazil, people have a huge political problem as well. This have been separated people more than ever. But on International Friendship Day, Fusion Energy Drink, a non-alcoholic beverage from AB Inbev, found a way to promote a new kind of friendship. A friendship between enemys on multiplayer games. The project's is called #selfiewiththeenemy and consists of taking a selfie next to your enemy in the game and then post with tagging the brand. Besides to making new friends, players also get discounts for buying branded products.
Credits Other credits

Motion: Evandro Alves



Planning: Luana Azeredo



Account: Renata Wirthmann



Media: Draftline



Approval process: Daniela Dib, Debora Reis, Mayra Otsuka

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