Interactive ad: TENCENT WE SUMMIT: Micro-Universe

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Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. Tencent M&PR created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. Tencent wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. This years theme is 'everything has its own micro-universe', how are we going to make this plain science them into people’s mind, make them think and learn the concept of it? Tencent created an online experience that allows user to explore the micro-universe around them. Tencent developed this project in an artistic way possible, also involved in some real science, dust, particle...etc. To fit in this science conference theme, Tencent used space dark as the main color, then integrated with some metal color to make it scientific but also artistic. Our Micro-universe also, we combine liquid physics into the constructing code segment. So each micro-universe will be dynamic and unique for each one. For all the element and icon animation we choose to make it simple and understandable by the general user in China so no one will get lost in this science space. This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market. At the same time it converted almost 2 million views online, making this year’s WE conference an even greater success.