CPP: New Normality Guests

The New Normality has given birth to new ways people relate to brands. This is the case for our new campaign for CPP, the lead house paint brand in the country, that needed to find a new way to talk about paint in the middle of a pandemic, a context where painting your house was the last thing on everyone's mind. That's where out of the box thinking comes into place. We came across a curious observation: because of the increase use of videocalls, more people enter your house now more than ever. So, if your walls are lacking paint, you should do something about it.
Agency: Grey, Lima