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Doner has launched its first creative work for TCF Bank, as part of a new brand platform "What’s in it for We," which reflects TCF's investments in the communities it serves. This launch marks the brand's first campaign after its merger of equals with Chemical Bank, creating the 25th largest bank in the U.S. and the largest Michigan-based bank.
Credits
Other credits
Chief Strategy Officer: Jane Goodman
Senior Strategist: Katie Pavlak
Executive Brand Leader: Wendy DeWindt
VP Brand Leader: Adina Sigler
Brand Leader: Beth Baumgartner
Account Executive: Cori Mittelbrun
Assistant Account Executive: Abbey Dye
Design Lead: Michelle Meneghini
Associate Producer: John Hubert-McLennan
Senior Business Manager: Theresa Bland
Senior Talent Manager: James Jakubiec
Senior Project Manager: Brooke Sparks
Senior Project Manager: Tressa Monte
Associate Project Manager: Chloe Layle
SVP Director Print/Digital Services: Ron Sheffield
Senior Print Producer: Brent Hodge
Senior Art Producer: Karen Frey
Retouching Supervisor: Matt Sommerfield
Production Designer: Greg Parsons
Prepress Resource Manager: Heidi Kempisty
Production Designer: Krystal Carter
Digital Producer: Brittany Gietzen
Production Designer: Natalie Simovski
Proofreader: Paul Brown
Proofreader: Sharon Remington
Post-Production: The Underground
Senior Editor: John Grosjean
Editor Assistant: Evan Kresta
Senior Finishing Editor: Scott Bakkila
Audio Engineer: Ken Warzybok
Audio Engineer: Jason Garner
Audio Assistant: Alex Stewart
Audio Assistant: John Kulas
Post Producer: Nikki Jenkins
Editor: Rick Unger
Editor Assistant: Aaron Shencopp
Senior Finishing Editor: JP Dotson
Motion Graphics Artist: Kate Hummer
Video Graphics/Designer: Lunar North
Creative Director/Owner: Marcus Mullins
Producer/Owner: Patrick Mullins
Brand: TCF Bank
SVP, Senior Director of Enterprise Marketing: Lana Slygh
VP, Director of Corporate Communications: Randi Berris
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