Top 6: August 19th 2020
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Oakley Sunglasses: One Love ft CelesteTop 6: August 19th 2020
Oakley has today unveils a powerful remake of Bob Marley's iconic anthem - One Love - as part of the brand's 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Australian BMX Champion, Caroline Buchanan; WNBA Star, Diamond DeShields; Professional Skateboarder, Ryan Sheckler; Paralympic Gold Medalist, Oksana Masters and World Surfing Champion, Italo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them. American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Oakley’s For The Love of Sport campaign honours one of the most universal passions – that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport – its global network of athletes. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them – sport’s ability to push-through boundaries and overcome adversity, even during the toughest times.
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