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Sony Bravia: Ice Melody
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To promote the new BRAVIA series, SONY's creative agency INNOCEAN Berlin has brought sound and vision together in perfect harmony. Much like the BRAVIA and its Acoustic Surface Audio technology. The 30 second spot begins in an untouched Icelandic ice cave as spring approaches. A single droplet of water is the start of a wonderful journey. One drop turns into many, and as they fall, we discover that they are landing on colourful xylophone keys on the floor of the magical ice cave. As the drops multiply, the enchanting tones grow into an unforgettable melody, accompanied by Donata’s stunning soundtrack produced by Dahouse. A pathway of colourful keys leads us through remarkable ice chambers to an impressive finale of sounds and colours, ending in an amphitheater-like formation at the bottom of this natural wonder. The film was shot on location in Iceland by Raf Wathion and produced by CZAR Film. Raf was able to combine real footage from the ice caves and specially built xylophone keys with some post production expertise from BaconX to create a real and immersive experience that's in keeping with BRAVIAs long and illustrious history of breathtaking ads.
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