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Dairy Farm Hong Kong: Uptown Girl
At a time when everyone is working on pivoting to the future and preparing business plans for the “new normal” post COVID-19, Dairy Farm Group, the Hong Kong headquartered pan-Asian grocery retailer, is leading the way by cheering up Hongkongers with the biggest ever customer rewards club, yuu. Led by M&C Saatchi Spencer, the launch of yuu is the biggest-ever CRM marketing campaign in Hong Kong.
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