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Web Film
ResApp Health: The Sleepy Town With a Snoring Problem
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ResApp Health Limited (ASX: RAP), the leading digital health company developing smartphone applications for the diagnosis and management of respiratory disease, today announces the launch of its new national marketing campaign, 'The Sleepy Town With a Snoring Problem', to raise awareness for the importance of early screening for sleep apnoea and the launch of their new app 'SleepCheck', which helps users assess their risk of sleep apnoea. The new campaign, created by Isobar, comprises a short film titled 'The Sleepy Town With a Snoring Problem', featuring residents from small New South Wales coastal town, Tuross Head, who are struggling to get a decent night's sleep thanks to their snoring partners. The town symbolises a microcosm of Australia’s sleep apnoea problem. The film tells the story of the sleepless residents of Tuross Head, creating bespoke ads around the town - including ads on local community radio station, 2EAR FM, full-page ads in the local weekly newspaper, Narooma News, banners throughout the town, personalised coasters at The Tuross Head Country Club and mobile billboard trucks - to persuade their partners to download SleepCheck and find out whether their snoring could be a sign of sleep apnoea.
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