Thatchers Cider: Family

Directed via Steve Reeves from Another Film Company, McCann Bristol has created a new brand TV advert for Thatchers, to showcase the cider makers' four generations of family cider making. The ad is a light-hearted exploration of the contemporary meaning of family, featuring amusing and touching scenes of both blood-related families and modern takes on 'family' like close friends and colleagues. It's packed with stories that will resonate with people across the UK. Featuring a voice-over from comedian Bill Bailey, the ad has a distinctive look and feel. It highlights the range of ciders during drinking occasions and family life, while still featuring the Thatcher family and their stunning Somerset orchards, to make the point that, no matter what, no-one cares more than family.