Mucinex: Miss Birthday Parties

To help bring this simple, yet important message and call-to-action to life, Mucinex – a leading cold and flu brand with a fighting spirit – launched the third phase of its new public health information campaign to help Americans fight through this national health crisis. The campaign – "Back to Normal is Up to You" – follows the first two Mucinex created in April and May, "Spread Facts, Not Fear" and "Be A Hero, Be Boring." Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the U.S. Noma Bar's new collection of images brings to life the PSA campaign messages in ways both entertaining and thought-provoking. With drawings that utilize Bar's famous "double entendre" style, coffee mugs, cruise ships and computer screens double as masks, with copy that asks, "Miss coffee with friends?" "Miss cruise vacations?" and "Miss the office?" bringing to life the "Back to Normal is Up to You" campaign focus and the call to action to "Wear a Mask" all the more resonant. Agency: McCann New York / McCann Health New York.