NBA: Rise Together

In an unprecedented year ranging from a global pandemic to a renewed fight for human rights, 2020 was never going to be sports as usual. ESPN's promotional spot for the NBA post-season, "Rise Together," highlights the NBA and its players at the forefront of raising awareness and fighting for change, all while pursuing a championship. The split-screen of the creative gives equal weight to both pursuits, telling these stories together and the legacy that the players will leave through this historic season. With voiceover from actor Michael B. Jordan and rapper Logic with his song "Celebration" as the music backdrop, the spot serves as a call for fans to join athletes and ESPN in support of action both on and off the court. ESPN worked with agency R/GA on the creative.