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Mercedes-Benz: Charge to Change
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Publicis Emil Thailand, in partnership with Mercedes-Benz Thailand, encourage PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day.
The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively underutilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily. With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change”.
Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha Related |
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