TV ad: Zoopla: Billy and Dylan

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Zoopla, the UK's most comprehensive property destination, is launching its biggest ever marketing campaign. Created by Lucky Generals and airing Saturday 15 August, the multi-million pound campaign is focused on driving traffic and encouraging consumers to sign up to receive information from Zoopla, in turn driving increased leads to agents and helping build on a buoyant market already enjoying increased demand following the easing of lockdown and the introduction of a Stamp Duty holiday. The 30-second TV spot begins with loud hip hop being played as an extremely happy boy dances around a room and joyously jumps up and down on a bed feeling like "an absolute G". The viewer learns that this is Billy, and that Billy is so happy because by finding their house on Zoopla, his parents were able to buy one with another bedroom. Meaning he no longer needs to share with his little brother, Dylan.The ad highlights the joy and sense of freedom that comes with a bigger home and features a voice-over from Diane Morgan (star of After Life and Motherland). It is set to air across ITV, Sky and Channel 4.