Corona: The Fine Life, 30s

The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Mas Fina,' its first campaign designed to unite the Corona brand family. The fully integrated marketing campaign created by MullenLowe, Los Angeles, marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. As written on every bottle, Corona is crafted to be La Cerveza Mas Fina, 'the Finest Beer,' and the new campaign takes this philosophy a step further. Translated as ‘the Fine Life,’ La Vida Más Fina encourages people to explore the fundamental truth that more fulfilment and joy can be found in just about anything, simply by changing one’s outlook.