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Carling: Support Your Local
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Carling, Britain's #1 beer, is launching a new multi-channel campaign - 'Support Your Local' - to encourage people across the country to back their local pub. Support Your Local, developed by Molson Coors' lead creative agency Havas London and supported below-the-line by Carling's PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society - and the importance of supporting them through these challenging times. Filmed at a local pub with a real landlord, the campaign will champion the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times, whether that is meeting a friend for a drink, ordering a takeaway or simply giving them your backing through social channels and community groups.
Account team: Jennifer Black, Hollie Loxley, Holly Creasey, Katy David Related |
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