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Mackenzie Investments: The Denialers


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Lowe Roche’s latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca.
Other credits

Chief Creative Officer/Writer: Geoffrey Roche

VP, Creative Director: Christina Yu

Associate Creative Director/Writer: Joseph Bonnici

Art Directors: Patrick Shing, Chris Avgerinos

Business Manager: Lachlan Renwick

Head of Production: Beth MacKinnon

Agency Producer: Jennifer Mete

Photographers: Chris Buck and Christopher Stevenson

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