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Launched today, Montblanc’s new global campaign ‘What Moves You, Makes You’ inspires people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century. With the help of three exceptional individuals who are redefining what success means today - writer and director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun - the Luxury Maison is set to reintroduce itself to the world. Created together with Montblanc’s global creative agency Wieden + Kennedy, Amsterdam, the campaign highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign are three 60-second brand films capturing the inspiring journeys of award-winning screenwriter and filmmaker Spike Lee with a legacy that has impacted culture in undeniable ways, actor Taron Egerton with an incredible journey ahead of him, and actor and school founder Chen Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.
Credits
Other credits
Agency
Managing Director: Blake Harrop
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Endy Hedman
Assistant Broadcast Producer: Hayley Vair
Group Account Director: David Newsome
Account Director: Hannah Heidar, Ramiro Del-Cid, Louise Rahman
Account Manager: Wenwen Zhao,
Head of Planning: Martin Wiegal
Planning Director: Thom Dinsdale
Head of Comms & Digital Strategy: Danielle Pak
Comms Strategist: Anna Chan
Digital Strategist: Anna Chan
Executive Producer: Maud Klarenbeek
Digital Producer: Soey Lim
Digital Producer: Iva Pentcheva
Editor: Hiro Ikematsu
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Manager: Loes Poot
Lead Designer: Dean Pauley
Studio Artist: Liliya Dru
Studio Artist: Cindy Kouwenoord
Motion Designer: Alex Raybould
Motion Designer: Laura Calvo
Project Manager: Lauren Cardoe
Business Affairs: Michael Graves
PR Director: Claire Beesley
PR Manager: Alice Miskin
Production
Managing Director: Fergus Brown
Editing
EDITING COMPANY: Trim Editing
Editor: Dominic Leung
Edit Assistant: Joey Henshaw
Audio Post
AUDIO POST: Wave Studios Amsterdam
Sound Designer/Mixer: Alex Nicholls-Lee, Randall W. Macdonald, Juan Pablo Thummler.
MUSIC
Music Company, Chen Kun: The Collective Studio
Composer, Chen Kun: Jonny Nash
Music Company, Spike Lee: Mr. Pape
Composer, Spike Lee: Jordan Crisp
Music Company, Taron Egerton: Barney Quinton
Composer, Taron Egerton: Barney Quinton
Post Production
POST PRODUCTION: Glassworks, Amsterdam
Lead 2D Artist: Kyle Obley
2D Artists: Alexis da Camara, Nils Crompton
Colorist: Scott Harris
Colour Assist: Luke Osborne
MCR: Andy Kidd, Leonardo Grassi
EP: Chris Kiser
Producers: Mike Pullan, Belen Palos
Jnr Producer: Jamie McCubbin
POST PRODUCTION - DOOH + Social content
Flame Artists: Michael Aveling, Ricky Weisman, Mark Stannard, Stef Peral
Colorists: Phil Hambi, Duncan Russell
Producers: Dave Moore
PRINT PRODUCTION - OOH and Print
Photographer: Geordie Wood
Photography Agency: Webberrepresents
Photographers Agent: Elle Korhaliller
Retouching
RETOUCHING: Hempstead May
MONTBLANC
Chief Executive Officer: Nicolas Baretzki
Executive Vice President Marketing: Vincent Montalescot
Director Brand Communications: Jonah Dolan
Head of Brand Communications: Fabian Kredig
Senior Manager, Brand Communications: Fabian Schmid
Manager, Brand Communications: Yiding Lin
Manager, Brand Communications: Phillipp Husing
Global Director Brand Relations: Stephanie Radl
International Brand Relations Manager: Alessia Ascolese
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