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As if the global pandemic isn’t troubling enough, scam calls are on the rise and 91% of Canadians over the age of 55 believe they’re more vulnerable to fraud. So, in an effort to … read morehelp people recognize scam calls in real time, HomeEquity Bank has launched ‘Catch The Scam’, an online content series and masterclass teaching the finer points of how scams actually work. The series is hosted and taught by none other than Frank W. Abagnale, a former conman turned world-class security expert. Abagnale was played by Leonardo DiCaprio in ‘Catch Me If You Can’, the Steven Spielberg film based on his remarkable life story. Developed by Toronto-based agency, Zulu Alpha Kilo, ‘Catch The Scam’ will be available for free on Facebook and YouTube – the preferred social platforms for HomeEquity Bank’s target audience of retirees. The series exposes four common scam operations across an equal number of episodes: The Romance Scam, The Lottery Scam, The Grandparent Scam and The CRA (Canada Revenue Agency) Scam. Each episode reveals how scammers extract money from people by preying upon their various emotions over the phone. ‘The CRA Scam’ delves into a scammer’s use of fear and aggression to extort cash immediately, while ‘The Romance Scam’ details how scammers bleed their victims of tidy sums over time by lulling them into a false sense of security and affection.
read less...Account Team: David Tremblay, Jenn Gaidola-Sobral
Strategy Team: Tim Hopkins, Sean Bell
Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian
Media: Iquanti
Media Team: Justin Lee & Yogesh Garbyal
Public Relations: Provident
PR Team: Morgan McLellan & Matt Roth
Post Production: Zulubot
Executive Producer: Tom Evans
Editors: Ashlee Mitchell, Shiv Harrilal
Motion Graphics: Ashlee Mitchell
Colour: Felipe Chaparro
Audio: Noah Mroueh
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