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ServiceNow Safe Workplace Suite: Working My Way Back to You
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In line with the gradually rising trend of returning to the office, ServiceNow is one of the first to address companies facing uncharted territory and has positioned themselves as a strategic partner; helping to ease C-Suite anxieties about returning to the workplace by providing critical tools to help prepare organisations for a safe and confident return. To promote ServiceNow's new Safe Workplace suite, which helps organisations prepare for a return to the workplace with apps that enable workforce and workplace readiness, the brand released a series of new ads that are all too relatable. Produced with strategic agency partner BBDO San Francisco, ServiceNow's latest work positions the brand as a leader helping organisations return to the workplace confidently and safely in an appropriately humorous manner. Set to a cover of the Spinners’ classic “Working My Way Back to You,” the new campaign comically addresses many consumers’ new reluctance to leave the comforts of their home office for the actual office, using recurring ServiceNow characters to lightheartedly play into the notion that everyone will approach the return to the workplace in their own way – and that’s absolutely okay.
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