Domain: Time For A Brighter Place?

Ahead of the Spring selling season, Domain has reached 6.9M Australians in July, with audiences up 34% YoY. To connect further with this audience, Domain has launched its latest national campaign via RE Agency and M&C Saatchi, that speaks to the everyday moments that many Australians are currently experiencing. The new brand platform, ‘See the possibilities’, offers Australians a hand in helping them when it comes to thinking about their next move. The campaign showcases the lighthearted and relatable ‘it’s time’ moments, when people know they need to move to somewhere that’s a better fit for their current lifestyle. From needing a home office rather than being perched at the end of the dining table, to a frustrated and frantic pet yearning for access to a local park and also a desperate man who just wants more natural light. The campaign features a diverse range of people who each have their own story for their ‘It’s time’ realisation.